創(chuàng)意設(shè)計(jì)的5個(gè)基本的步驟

　　Creative design is a complex process that can be applied from everything to making products to creating company logos. If you’re struggling with where to start, this graphic outlines the five basic steps.

　　創(chuàng)意設(shè)計(jì)的過程很復(fù)雜，不論是設(shè)計(jì)任何東西，比如從產(chǎn)品設(shè)計(jì)到公司商標(biāo)設(shè)計(jì)，都是如此。如果你很難決定從哪兒開始，下面的圖表概括了5個(gè)基本的步驟。

　　The graphic below, from creativity site Design Taxi, describes the basics of the design process from the perspective of creating a product for a company. However, the framework applies to most forms of commercial creativity. The steps break down as follows:

　　下面的圖表，從創(chuàng)意網(wǎng)站的汽車設(shè)計(jì)以及公司產(chǎn)品設(shè)計(jì)的角度，描述了設(shè)計(jì)過程的基本步驟。然而，這一圖表適用于大部分的商業(yè)創(chuàng)業(yè)設(shè)計(jì)。步驟詳解如下：

　　1.Empathize: Learn about and understand your audience.

　　1.移情：了解設(shè)計(jì)產(chǎn)品的受眾體。

　　2.Define: Narrow the problem you’re addressing to a simple statement.

　　2.明確：將你處理的問題明確為一個(gè)簡單的陳述。

　　3.Ideate: Brainstorm solutions to your problem statement.

　　3.概念：用頭腦風(fēng)暴的方法解決你的陳述的問題。

　　4.Prototype: Create a first draft of your design that you can use to demonstrate your solution to a potential audience.

　　4.原型：制作一個(gè)設(shè)計(jì)草圖用來向潛在客戶描述自己的辦法。

　　5.Test: Show your prototype to your sample audience, gauge reactions, and adapt as necessary.

　　5.測試：將你的原型設(shè)計(jì)展示給你的參考用戶，評價(jià)他們的反應(yīng)，如果需要調(diào)整就調(diào)整。

　　This is a very basic template, but nearly any type of creative can use it as a guide to make their product. Creatives often focus on the third step, which can be extremely hard to address if you’re not entirely clear on the problem, but the first two steps help you narrow that down. Meanwhile, the last two steps are necessary to refine your idea and turn into a product or design that’s ready to ship.

　　這是一個(gè)非常基本的模板，但是基本上所有的創(chuàng)意設(shè)計(jì)都可以使用這一指南來制造自己的產(chǎn)品。創(chuàng)新一般是集中在第三個(gè)步驟上，如果你不是完全清楚問題所在，那就非常難辦了，但是前兩個(gè)步驟可以幫助你縮小問題的范圍。與此同時(shí)，最后的兩個(gè)步驟對于明確你的概念并將其轉(zhuǎn)換成產(chǎn)品或者成型的設(shè)計(jì)是十分必要的。

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